AWARDS CEREMONY

Tuesday 21st May 2013
Grosvenor House Hotel,
London

ENTRY DEADLINE

Tuesday 29th January 2013

FOR ENQUIRIES

Phoebe Cairns
Event Co-ordinator
+44 (0)20 7970 4772
marketingweekawards@centaur.co.uk

CONTACT ADDRESS

Marketing Week Engage Awards 2013
Centaur Events
Wells Point
79 Wells Street
London
W1T 3QN

Please be aware that entries are now closed for 2013, the categories listed below are for reference only. To see the winners in each category, please click here.

Categories

The categories below are focused on sectors where marketing can play a very important role and the disciplines that form the core of everyday marketing practice. There are also special awards that look at innovation, personal development and overall marketing discipline. This is the perfect opportunity for you to reap the rewards of your hard work over the past year, setting a benchmark within your sector, discipline and the marketing industry as a whole.

Check out the categories that are open for entry below, for more detail visit the Judging Criteria page.

Business Sector Categories

The following vertical market sector awards will be contested by brands that can demonstrate how their campaigns used a range and combination of media, technologies and platforms to deliver relevant messages to the target audience.

Entrants must catalogue the aims of each campaign within the context of the brand’s wider commercial strategy and indicate to what extent each target was achieved. Please include a description of the various parts played in each campaign by each of the agencies and suppliers involved.

Judges will look for the most engaging creative, the cleverest and most innovative use of a combination of channels and the effectiveness of the campaign, measured against its original targets. Please do remember to include evidence of return on investment; however this was measured, so that the judges can best understand the success of the marketing involved. For our policy on ‘Commercial Confidence’, please see Rules of Entry.

Please click on the category you wish to enter from the list below to download the category-specific entry template:

1. Automotive
2. Business to Business
3. Charity and Voluntary Sector
4. Financial
5. FMCG
6. Gaming and Entertainment
7. Media Brand
8. Public Sector
9. Retail
10. Telecommunications and IT
11. Travel and Leisure

Discipline-based Categories

Marketers must catalogue the aims of any campaigns used, how these linked to the brand’s wider commercial strategy and indicate to what extent any targets were achieved. Please include a description of the role the relevant discipline played in the campaign or communication. Please also declare whether the disciplinary expertise or innovation was provided by an in-house team, an external agency partner or a combination of the two.

Judges will look for the cleverest, most innovative or most effective execution or interpretation of that discipline or skill set as part of the campaign. Please do remember to include evidence of return on investment, however this was measured, so that the judges can best understand the success of the discipline involved. For our policy on ‘Commercial Confidence’, please see Rules of Entry.

MW Engage Awards 2013 - Categories

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12. Advertising

This category covers all advertising campaigns and communications that have engaged the target audience. Winning marketers will demonstrate how their campaign impacted through strong creative and an innovative use of media.

Please do remember to include evidence of return on investment, however this was measured, so that the judges can understand the impact of advertising on the brand's success. For our policy on ‘Commercial Confidence’, please see Rules of Entry.
13. CRM/Loyalty

This category covers innovative CRM and loyalty marketing initiatives that have, in unique ways, inspired greater spend, a longer lifetime relationship and/or added value to the customer.

Please do remember to include evidence of return on investment, however this was measured, so that the judges can understand the impact of CRM on the brand's commercial success or meeting any organisational aims. For our policy on ‘Commercial Confidence’, please see Rules of Entry.
14.Content Marketing

This category covers innovative uses of content across all disciplines including print, video, mobile and online. Content marketing must see brands use content to engage their target consumers with specially created content, which either drives a better level of interaction with the brand, encourages more purchases, enhances loyalty or any other vital organisational aim.

Please do remember to include evidence of return on investment, however this was measured, so that the judges can fully understand the impact of content marketing. For our policy on ‘Commercial Confidence’, please see Rules of Entry.
15. Data-driven Marketing

This category covers the analysis, enhancement or subsequent data planning conducted to improve targeting, increase efficiencies and drive revenues. Entries may be for business or consumer initiatives and can be either for the entire organisation or for a single piece of communication or campaign.

Please do remember to include evidence of return on investment, however this was measured, so that the judges can understand the impact of how effective data-driven marketing impacted on the brand's commercial success or meeting any organisational aims. For our policy on ‘Commercial Confidence’, please see Rules of Entry.
16. Digital

This category covers any digital marketing initiative, as well as the digital enhancement of customer websites whether via pay-per-click campaigns or organic search. Entries can be for business or consumer initiatives for a single communication, an entire campaign or part of a detailed customer management programme.

Please do remember to include evidence of return on investment, however this was assessed, so the judges can best understand how use of digital media, channels or skills made a real impact on the organisation. For our policy on ‘Commercial Confidence’, please see Rules of Entry.
17. Direct Marketing

This category covers any traditional one-to-one marketing channels including direct mail, door drops, inserts, telemarketing, DRTV and DR radio or email marketing, promoting any product or service in any sector. Entries may be for business or consumer initiatives and can be for a single communication or campaign.

Please do remember to include evidence of return on investment, however this was assessed, so the judges can best understand the effectiveness of the DM used. For our policy on ‘Commercial Confidence’, please see Rules of Entry.
18. Experiential and Events

This category covers live branded events, experiential and field marketing executions that used a big idea to capture the essence of your brand in a way that allowed your customers to enjoy, share and engage in an experience. Entries may be for business-to-business events and experiences or consumer initiatives and can be for a single communication or a campaign.

Please do remember to include evidence of return on investment, however this was assessed, so the judges can best understand how the experiential or events marketing made a real impact for the brand. For our policy on ‘Commercial Confidence’, please see Rules of Entry.
19. In-store/Shopper Marketing

This category covers the innovations within in-store strategies and shopper marketing. It looks to reward brands that have effectively created point of purchase materials that continue to govern and influence consumers’ decisions in a retail environment. Entries may be for business or consumer initiatives and can be for a single communication or a campaign or an ongoing scheme.

Please do remember to include evidence of return on investment, however this was assessed, so the judges can best understand how the in-store environment made a real impact. For our policy on ‘Commercial Confidence’, please see Rules of Entry.
20. Market Research

This category covers the provision of insight that was influential in forcing fresh thinking from a brand’s marketing department, resulting in a new and successful marketing campaign or communication. Entries may be for business or consumer initiatives and can be for a single communication/campaign or an ongoing piece of work.

Please do remember to include evidence of return on investment, however this was assessed, so the judges can best understand how the market research made a real impact. For our policy on ‘Commercial Confidence’, please see Rules of Entry.
21. Mobile, Tablets and Apps

This category covers any use of mobile marketing – from SMS through to app development, tablet development or gaming. The judges will be looking for mobile entries from brands that demonstrate creativity, innovation and engage consumers.

Please do remember to include evidence of return on investment, however this was assessed, so the judges can best understand how mobile marketing made a real impact on the organisation. For our policy on ‘Commercial Confidence’, please see Rules of Entry.
22. PR

This category seeks to celebrate and recognise the influence that skilled public relations and communications practitioners have always had on the success of marketing campaigns. The winner will be rewarded for a clever, innovative use of marketing channels as well as the idea itself. Entries may be for business or consumer initiatives and can be for a single communication or a campaign.

Please do remember to include evidence of return on investment, however this was assessed, so the judges can best understand how PR made a real impact. For our policy on ‘Commercial Confidence’, please see Rules of Entry.
23. Promotional Marketing

This category covers the diverse world of sales promotions and seeks to reward the clever use of an execution that drove interest and engagement to a campaign. Entries may be for business or consumer initiatives and can be for a single communication or campaign as well as ongoing schemes.

Please do remember to include evidence of return on investment, however this was assessed, so the judges can best understand how the promotional marketing made a real impact. For our policy on ‘Commercial Confidence’, please see Rules of Entry.
24. Social Media

This category covers any use of social media to meet a brand's aims, whether a successful campaign or an ongoing initiative by the brand. Judges will look for the most engaging creative, and the cleverest, most useful and innovative use of social media.

Please do remember to include evidence of return on investment, however this was assessed, so the judges can best understand how social media made a real impact on the organisation. For our policy on ‘Commercial Confidence’, please see Rules of Entry.
25. Sponsorship

This category covers the increasingly diverse world of sponsorship in all areas and will be won by the brand that judges feel built a true partnership that truly unlocked all the potential customer engagement value of the sponsorship deal, rather than simply badging an existing property. Entries may be for business or consumer initiatives and can be for a single communication/campaign or an ongoing piece of work.

Please do remember to include evidence of return on investment, however this was assessed, so the judges can best understand how the sponsorship made a real impact for the brand. For our policy on ‘Commercial Confidence’, please see Rules of Entry.

Special Award Categories

MW Engage Awards 2013 - Special Categories

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26. Rising Star

This category is free to enter and is aimed at seeking out the best young talent in the marketing industry. Entries are welcome from candidates with at least three years of relevant marketing experience who have contributed to a key marketing initiative within their company within the judging period (see Rules of Entry). Nominations will be accepted from individuals or from their employer - however employers must outline the impact the nominee has had on the business.

Entrants should provide a maximum of 1,000 words or a short (under three minutes) YouTube video entry outlining their/the nominee's relevant project experience and personal contribution to the marketing initiative, as well as a copy of their/the nominee's CV. The shortlisted nominees will be expected to attend a 10-minute Q and A session with the judges on Friday 22 March 2013.

The winner of the award will receive not only the Rising Star award but a money-can't-buy mentoring experience, which will benefit both them personally and their current employer by equipping them with new skills and tutoring from experts.

The winner will receive six free mentoring sessions from The Marketing Academy (LINK: http://www.themarketingacademy.org.uk/) and an instant shortlisting to the telephone interview stage of the Marketing Academy scholarship programme for 2014, shortcutting the entry and nomination process, as well as the first round for the prestigious mentoring programme. They will also receive an early-bird chance for booking at all free Marketing Academy Merlin lectures (with the likes of Professor Mark Ritson and Professor Richard Jolly).
27. Brand Innovator

This category, in association with Reckitt Benckiser UK, will recognise the best of innovation in any form and in any sector. Entries are welcome from individuals or teams from large or small businesses working on established or new brands.

This award is designed to reward an entrepreneurial marketing initiative, new product or brand development that demonstrated new thinking in a specific sector and which can boast significant success. The innovation may be related to a new brand; the rejuvenation or repositioning of an existing brand; brand extension or an innovative marketing campaign and will be measured in sales figures, early market share figures and a description of how the market responded to the idea.
28. Senior Marketer of the Year

The Senior Marketer of the Year Award, in association with Adobe, acknowledges a senior marketer within any brand, who has led the company strategy on marketing but has also changed the industry as a whole.

Entries for this award are accepted via nomination. The nominees will have made a great contribution to their own client-side brand and are seen as innovative and effective within the marketing industry as a whole. Nominations will open on the Marketing Week Awards website on Tuesday 13th November 2012. It is free to nominate and you can submit your nomination any time before 5.00pm on Tuesday 29th January 2013.

Simply give us 3 key reasons why you think the nominee should be acknowledged as Marketing Week’s ‘Senior Marketer of the Year'. The Marketing Week Engage Awards judges will compile a shortlist from the nominations based on the following criteria: overall contribution to brand and business success; innovation; and overall contribution to the marketing industry.

The winner will be decided by public vote between Tuesday 19th March and Tuesday 30th April 2013.
29. Agency of the Year

This category is open to entries from agencies of any size or type. The winner will show, through their part in a string of successful campaigns or communications, true understanding of the modern marketing landscape and an ability to manipulate, exploit or reflect it through the creation or enhancement of their client’s marketing activity. Entrants may provide details of work they have done within the judging period for a maximum of three clients.

Evidence of how the agency's work aided return on investment will also help the judges see the impact of the work.
30. Brand of the Year

This category, in association with YouGov, is not open for entry. The consumer brands on the shortlist for this award will be selected based on performance during the calendar year of 2012 using YouGov’s BrandIndex tool.

The brands that reach the shortlist will be notified in January 2013 and requested to complete a specific entry template detailing how they used an integrated marketing mix of activity to engage their customer and achieve their targets during 2012.

The winner will be picked by the judging panel, chaired by an independent representative from our headline sponsor, YouGov.